Entire system which is made by Google depends on the keywords used in key areas of your content. It detects the theme of your web pages and displays the ads accordingly. These key areas are Title Text, Meta tags, Headings, Anchor txt, and content. Injecting keywords in these areas actually dictates Google Mediabot what your page is about. Look at some more details.

Use Effective Keywords in Your title Text

Google Mediabot gives due consideration to the keywords used in the title tag of HTML Source code, which in turn gets reflected in your ads. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely. For higher payouts, choose highest paying keyword of that category for the title text.

High Paying Keywords in Meta Tags

If there is No content on your web page, the Google Mediabot will consider the Meta Tags to display ads. Meta tags have a considerable impact on the ads of a page. It is advised that never leave this space empty. Try to make it as easy as possible for Mediabot to understand your web page theme.

Use Keywords in Your Headings

Google Mediabot gives importance to heading text enclosed in “H1“, “H2” tags present on your web page. After Title text, here is another chance for you to dictate keywords to Google Mediabot. For Example, if your website is dealing with make money online then your probable keywords are making money, how to make money, investment, and forex.

The heading “make money online” is more relevant (but not the best) than “how to earn” So, try to use more appropriate headings and sub-headings for your web content by injecting relevant keywords.

Use Keywords in Anchor Texts and Hyperlinks

Google stresses on Anchor texts used to link a webpage – whether the links are incoming or outgoing; whether they are a part of internal linking or external linking. Incoming links of a webpage are reckoned better than the outgoing links. In some cases, Google may just ignore anchor texts of the outgoing links. Therefore, it’s important to use good keywords to link your own internal web pages, and also for getting reciprocal links to your website.

Embedding Keywords in the Content

Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and at the end of an article. This helps search engines and Ad bots determine the theme of your web page. Good use of keywords help the Google Mediabot to achieve higher Ad-relevancy for your website.

Whit this tricks you can accomplish goal of getting high paying relevant ads and make more money online.