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March 15, 2010

Link Building: Do it like Professionals

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Link Building: Do it like Professionals


As far as actually getting great links, avoid the automated script based reciprocal link services. A lot of these services link your pages to “gray barred” pages, which means your site can get kicked off Google as well. And to be honest, reciprocal links are not nearly as valuable to Google as they once were, especially the junk link pages most of these services create.

If you want to “set it and forget it” without the problems mentioned above, you might want to try a service like 3-WayLinks.com (http://www.3-WayLinks.com). Although I’m not a fan of any linking service, this one is the best I’ve come across so far. They set it up so your page links to another, which links to a third, which links to you. There is no direct link type reciprocal beeline leading back to your page and each link is credited as a 1 way inbound link by Google, which is the most valuable type of link.

Of course, natural linking is the way to go whenever possible. Google LOVES links that are part of page content. And getting great links like this is easier than ever with the right software so don’t sweat the time or effort. Both are minimal.

PageRanks-Example.svg

Image via Wikipedia

The product a lot of SEO pros use is SEO Elite, available at http://www.SEOeliteWeb.com. It works great as both a full function link building tool and ranking checker for all major search engines. Even if you don’t need the app, take advantage of the free videos on the site. They explain special linking considerations, like special reserved commands such as “allinanchor” and how to find Google “Authority sites.” You can still benefit from the information, even without the tool.

Big Tip: When approaching other sites for links, try to get your link as anchor text in the actual page content, or a margin. Also do their link that way and explain the benefits and how much Google loves this type of natural content linking.

Previously I talked about 6 Professional linking tips, now you learned (I certainly hope so) how to do it in practice. So there you have it; everything you need to get your pages on top of Google in record time. Best of luck. You’ll do great!



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