We explained how to Optimize Top Paying Keywords for Better AdSense Revenue, where we also mentioned internal optimization. You probably ask yourself what internal optimization means? Internal Optimization means on-page optimization that you should take into consideration while writing your internal web pages. This is one thing you have complete control over. Besides, it has a major effect on the ads relevancy and CTR.
Meta Tags:
Whatever you put in the description meta tag, it will appear as description right after the Title Text that links to your page in the SERPs. This property of the description meta tag makes it quite important, as it has direct impact over the CTR of your link in the SERPs that leads to your website. It eventually decides how much traffic you will get from a search engine. Write description that attracts right kind of traffic from search engine pages.
Text Title:
Search Engines give importance to the keywords that appear in the title tag of HTML Source code. Title has a good impact over relevancy of ads too. For higher payouts, choose the highest paying keyword of that category for the title text.
However, this entirely depends upon your optimization strategy. If you are more concerned about competition and getting more traffic than payouts, choose a keyword with low competition keyword with relatively higher traffic. Though, I will advise you to get more traffic first, and become authority page of that keyword. Payouts will increase with the traffic.
Headings:
Its quite important to mark the main headline of your webpage with H1 tags and subheadings with H2 and H3 tags, and so on. This is because headings highlight and indicate the most important element of your web page.
Embedding Keywords in the Content:
Besides hosting useful and genuine content on your web pages, it’s important to include keywords at the beginning and end of an article. This helps search engines and Ad bots determine the theme of the web page. Good use of keywords help the Google Mediabot achieve higher Ad-relevancy for your website.
Internal Linking:
Internal linking of web pages has traffic as well as Adsense importance. As all your link partners may not link all the pages of your website, it’s the responsibility of your web pages to hyperlink your other pages, and define the crawlers what your pages are about. In the context of Adsense, suggesting related links (related articles) to the visitor will also increase the page views of your website and also the chances of the visitors clicking on the high paying ads.
Increasing Penetration:
Write articles with more heading and subheadings. This not only makes your content more readable and user friendly, but also help the Ad Bots to properly recognize the theme of your web page. This will make them serve you the most relevant ads. Target traffic will mean more CTR of your web page and better performance.
Yesterday we showed you how you can Optimize Top Paying Keywords for Better AdSense Revenue. Today we showed you some basic tricks how you can Optimize Internal Web Pages for Better Adsense Revenue. Next time we will explain External Optimization Tricks for higher AdSense earnings.
