Monetizing your blog becomes very simple way these days. Only problem is that people don’t know all the ways to monetize blog. Most of the people stick only to PPC Advertising Networks and don’t know or forgot other monetization ways. The following are the various ways to earn money:
PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click. The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education.
Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost it enables you to cut out the middleman commissions and to determine your own rates. The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Text Link Ads
After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular. Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not. The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process. The major search engines determine a websites rank and placement based on how many other sites link to them. So, webmasters buy links to their website to help boost their search engine rankings.
Affiliate Marketing
Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based. Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews. Commission Junction, cj.com, is one of the most popular Affiliate networks.
Monetization Widgets
The latest trends on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links. Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.
Sponsored Reviews
PayPerPost pioneered this model, with much controversy in the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model. Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics.
RSS Feed Ads
With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel. Feedburner already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.
Sponsors for Single Columns or Events
If you website has specific columns or events you could find companies to sponsor them individually. This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.
Premium Content
Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members.
Private Forums
While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.
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